The Three Appeals
Emotional Appeal (Pathos)
means appealing to the reader’s sense of right or wrong or by appealing to the character of the author.
means persuading by appealing to the reader's emotions. Diction affects the audience's emotional response as well as anecdotes, or small stories to prove the reader’s point.
means persuading by the use of reasoning. Giving reasons is the heart of argumentation. Types include facts, statistics, data, expert opinions, endorsements.