an author's word choice; the connotations, or the ideas associated with a word, and the denotations, or the literal definition of the term, should both be considered.
information provided about characters, events, or situations
vivid description which appeals to the senses.
(sentence patterns): how the author arranges sentences: short, medium, or long in length; fragments; run-ons; repetitions, parallels
Emotional Appeal (Pathos)
means persuading by appealing to the reader's emotions. Diction affects the audience's emotional response as well as anecdotes, or small stories to prove the reader’s point.
means appealing to the reader’s sense of right or wrong or by appealing to the character of the author.
Logical Appeal (Logos)
means persuading by the use of reasoning. Giving reasons is the heart of argumentation. Types include facts, statistics, data, expert opinions, endorsements.
Ethical Appeal (Ethos)
a brief, typically entertaining story used by an author to support a point.
an author's choice of words (does the author use strong, descriptive, loaded language, which can suggest positive or negative connotations to stir the emotions of the reader?)